Job title: Content Marketer
Company: Uniswap Labs
Job description: The Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable.Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol. The protocol is the largest onchain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 8+ additional chains.When you join Uniswap, you become part of a team that’s reshaping the way value flows on the internet.OverviewThe Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable.Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol. The protocol is the largest onchain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 11+ additional chains.When you join Uniswap, you become part of a team that’s reshaping the way value flows on the internet.About the RoleWe’re looking for a detail-oriented, creative content marketer to join the team!The Content Marketer will help to develop and execute content strategies that drive engagement, growth, and support our overall marketing goals. This person will be responsible for creating, managing, and optimizing a variety of content across different channels and mediums (including blogs, learning resources, product landing pages, and more).The person in this role is dedicated to making complex concepts simple, focusing on the user, and always starting with “why”. You’ll also act as a steward for the Uniswap brand across the organization, helping field copy requests and other types of content requests across the Marketing team.As the Uniswap brand expands to more and more users, we’re excited to bring someone on who helps us scale how and where we tell our story to new audiences. 🦄We are headquartered in SoHo in New York City and this role will be NYC based.ResponsibilitiesContent Execution
- Develop on engaging educational content that simplifies complex concepts to users that are new to crypto and Uniswap Labs’ products
- Support the Growth Marketing team on creating content for landing pages, blog articles, web pages, in-product notifications, banner ads, and more
- Improve SEO performance of existing blogs, support articles, and landing pages through content updates & technical optimization, in tandem with Growth Marketer & Customer Experience teams
- Monitor and report out on weekly performance of new and existing content pieces
- Work closely with the Content team to ensure alignment and consistency across all product content and copywriting
Content Strategy
- Collaborate with Content team to research and implement strategies for launching in and growing audiences on net new organic channels like Reddit and/or YouTube
- Research and analyze trends, preferences, and pain points to help guide content strategy
Copywriting
- Learn and adopt the Uniswap voice, creating simple, user-centric copy that embodies Uniswap’s values and positioning
- Collaborate with the broader Marketing and Design teams to create ad hoc collateral for a variety of activations including campaigns, events, partnerships, and more
- Demonstrate flexibility and skill in writing a wide variety of copy, including paid ads, blog posts, product copy, and creative one-off projects.
RequirementsMust haves
- Strong written communication skills
- 2+ years of experience working as a content marketer, copywriter, or journalist
- Be a no-task-too-big, no-task-too-small team member
- Strong time management and prioritization skills with a proven track record to execute against deliverables
- NYC-based
- Experience working with agencies and contractors to build content for brands
- Familiarity with Contentful, Framer, Google Search Console, and other comparable marketing platforms
- Attention to detail and high bar for quality
- Passion for bringing new audiences onchain
Nice to haves
- Experience creating short-form and/or long-form educational video content
- Experience developing video screen-capture content, static screenshots, GIFs
- Experience working in international markets or on content internationalization efforts
- Deep understanding of the crypto ecosystem
Minimum full-time salary of $121,000-$135,000. Disclosure in accordance with New York City’s Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.Uniswap Labs’ Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster and the Right to Work poster .
Expected salary: $121000 – 135000 per year
Location: New York City, NY
Job date: Thu, 22 Aug 2024 01:39:40 GMT
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