Director of Marketing – Remote | Woolf

Job title: Director of Marketing – Remote

Company: Woolf

Job description: About WoolfOur mission is to increase access to world-class higher education and ensure that it is globally recognized and transferable. See more at Woolf.university.We’re building a category-defining company, increasing the speed of innovation in higher education and increasing access to high-quality education.The RoleThis is an exciting time to join Woolf and help build a university for a borderless future. Woolf is a globally distributed company backed by world-class investors, and our roles are remote/WFH.We are seeking a Director of Marketing (title flexible) to lead marketing efforts (especially demand generation) and drive Woolf’s next phase of growth. As a core, senior member of our team, you will:

Oversee and steward the Woolf University brand and voice, both as a tech company and a university
Lead and mentor a small but growing marketing team, fostering an environment of creativity, clarity, and excellence.
Manage four (4) initial supporting reports: a graphic designer, a webpage developer, copywriter, and marketing generalist.
Navigate Woolf’s b2b and b2c audience (compare to

for b2c and b2b) * Build our profile as an innovative, high-quality university which b2b and b2c customers respect and want to join.

Create and execute a data-driven B2B marketing strategy focused on demand generation, lead acquisition, and campaign optimization.
Develop integrated marketing campaigns across multiple channels (SEM, social media, email, and display), using tools like Salesforce for tracking and analysis.
Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers.
Collaboratively support Woolf’s participation in high-visibility events and initiatives that contribute to Woolf’s brand influence, working with internal and external stakeholders.
Oversee A/B testing, user segmentation, and the optimization of all campaigns to enhance audience engagement and conversion.

Key Responsibilities

Balance a broad mandate with focussed outcomes in a start up environment.
Develop and implement content marketing strategies to build brand awareness and drive customer acquisition.
Lead the global demand generation strategy and develop campaigns that convert leads into customers.
Own and refine Woolf’s corporate brand in collaboration with the other functional teams (Product, Operations, Partnerships).
Build and manage a high-performing marketing team, including a copywriter and graphic designer.
Create and oversee multi-channel marketing campaigns and ensure Salesforce integration for accurate tracking.
Optimize marketing efforts through data analysis, testing, and audience segmentation.
Develop strong relationships with the sales team to support demand generation and sales enablement.
Own Woolf’s participation in key events, ensuring alignment with our overall marketing and branding strategy.

Requirements

5+ years of hands-on marketing experience in a B2B start up role, ideally within SaaS or high growth edtech companies
Proven experience in building and scaling a start up marketing team
Excellent understanding of B2B marketing, including demand generation and account-based strategies
Experience with marketing automation tools and CRM systems (Salesforce)
Strong leadership and mentoring skills
Data-driven decision-maker with a strong analytical mindset
Experience in agile marketing environments, focused on continuous improvement
Proven track record in driving marketing campaigns that deliver measurable results
Excellent communication and project management skills
Highly motivated, with the ability to work in a fast-paced, remote environment

Benefits