Job title: SEO Content Strategist (Remote)
Company: Guidebook
Job description: ABOUT GUIDEBOOK:Guidebook is a simple yet powerful mobile application builder that lets you create an app in four easy steps with no technical skills required.Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training and so much more. These apps help people stay organized, connect with their peers, and access more information – but it doesn’t stop there.Our mission is to connect people with the resources they need to get the most out of their experience – in person and virtually. We are a driven team on a mission to help people of all skill levels create intuitive and engaging mobile apps.We are a driven team on a mission to elevate mobile experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!ABOUT THE JOB:You’re a modern marketer with a blend of creativity and organizational skills. You have a proven track record of creating content that drives results, particularly through SEO, email marketing, and cross-functional collaboration with sales teams. You’re comfortable managing multiple responsibilities and thrive in a fast-paced environment, using tools like SEMrush and Screaming Frog to optimize SEO performance. Additionally, you have the confidence to lead customer interviews and translate feedback into actionable insights that connect directly to marketing goals and enhance our brand voice.In this position, you will take charge of developing, executing, and optimizing SEO-driven content, email marketing campaigns, and social media strategies. Your work will be measured by its impact on key marketing KPIs, such as website traffic, email performance, and SEO rankings.Our ideal candidate is analytical, creative, and results-oriented. You’ll collaborate closely with the sales team and have experience in B2B marketing, especially in SaaS environments. Experience managing social media content calendars would be helpful for success in the role, particularly LinkedIn.WHAT YOU’LL DO:Write SEO-focused content and optimize it using tools like SEMrush and Screaming FrogCreate and iterate email marketing campaigns, analyzing performance and making frequent iterationsJoin customer interviews and collaborate closely with sales to understand customer desires and anxietiesExecute and improve social media strategies, including building and maintaining social calendars and demonstrating progressManage projects alongside the marketing team within a structured project management process using two-week sprints in JiraWelcome the opportunity to connect your work directly to results through SEO performance, website traffic, email campaigns, social media following, and moreBalance creativity with data-driven decision-making, proactively suggesting ways to improve campaign outcomesTHE IDEAL CANDIDATE:Minimum 4 years of content writing experienceMinimum 2 years working on SEO focused contentMinimum 2 years of B2B marketing experience, ideally in a SaaS environmentExperienced in writing great content with a confident point of viewProven ability to use SEO tools such as SEMrush, Screaming Frog, and Google AnalyticsExperience in email marketing—writing copy, analyzing performance, and making adjustmentsComfortable speaking to different types of people – such as managing customer interviews and building relationships with sales teamsCreative, yet analytical mindset, that enjoys working on A/B tests of content and headlinesExperience producing work through project management tools such as Jira, Asana, Monday, etcFamiliarity with the US higher education system–either as a student, or as a professionalComfortable working on social media content, particularly for LinkedInExperience building and/or maintaining a strong, clear brand voiceAble to work effectively with a manager based in a remote officeWITHIN 3 MONTHS YOU WILL:Develop a solid understanding of our product, customers, and SEO strategyGain a firm grasp on our target market and industriesEstablish relationships with the sales and product teams, actively participating in cross-functional meetingsJoin customer interviews to gather valuable insights–and jump into content creationBegin to take ownership of onsite SEO, looking for low-hanging fruit opportunitiesUnderstand the Guidebook ‘tone of voice’, and begin to form an opinion on how to enhance thatWork alongside our Demand Generation Specialist to scope out the email marketing opportunities that hold the most valueGet comfortable with our current social media strategies and begin preparing to take them to the next levelWITHIN 6 MONTHS YOU WILL:Analyze and optimize content for SEO, measuring rankings and setting targetsRegularly update email marketing campaigns based on performance dataExecute test campaigns to refine messaging and improve engagementCreate and launch a social media calendarEnsure the project management process on content projects is running smoothly with clear timelines and outcomesWITHIN 12 MONTHS YOU WILL:Establish SEO and email marketing as key drivers of marketing results, with measurable successRefine and standardize best practices for content creation and SEO strategiesBuild out automation for scalable email and social media strategiesDeliver consistent improvements in SEO rankings and performance metricsLead efforts to maintain and enhance brand voice across marketing channelsDemonstrate strong campaign performance through detailed reporting and analysisImprove social media strategies based on content performance, competitor analysis, and audience feedbackPERKS100% paid benefits: medical, dental, and visionShort term and long term disability benefitsUnlimited vacation time401k program with matching benefitStock optionsMake your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)For candidates located near Raleigh, NC, you are encouraged to work out of our office right downtown.EQUAL OPPORTUNITY EMPLOYER:At Guidebook, we’re committed to cultivating an inclusive work environment for everyone – and we know that’s best achieved, in part, with a diverse workforce. We’re working on increasing diversity across the company. If you’re looking to join a team that is smart, highly motivated, and also values work/life balance, we can’t wait to hear how you can add to our growing culture!We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.COMPENSATION:The salary range for this role is $60,000-75,000 annually (including variable quarterly bonuses), depending on relevant experience.
Expected salary: $60000 – 75000 per year
Location: Raleigh, NC
Job date: Fri, 18 Oct 2024 22:11:04 GMT
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