Job title: Marketing Campaign Manager (Remote, USA)
Company: TeamViewer
Job description: TeamViewer is a leading global technology company that provides a connectivity platform to remotely access, control, manage, monitor, and repair devices of any kind – from laptops and mobile phones to industrial machines and robots. Although TeamViewer is free of charge for private use, it has more than 625,000 subscribers and enables companies of all sizes and from all industries to digitalize their business-critical processes through seamless connectivity. Against the backdrop of global megatrends like device proliferation, automation and new work, TeamViewer proactively shapes digital transformation and continuously innovates in the fields of Augmented Reality, Internet of Things and Artificial Intelligence. Since the company’s foundation in 2005, TeamViewer’s software has been installed on more than 2.5 billion devices around the world. The company is headquartered in Goppingen, Germany, and employs around 1,500 people globally.The Marketing Campaign Manager is responsible for driving new customer acquisition by developing, executing, and optimizing marketing campaigns across various channels. The focus is on generating leads and building pipeline health by identifying high-value prospects, generating leads, increasing brand visibility and utilizing diverse lead generation and nurturing strategies.Job Responsibilities:
- Develop comprehensive acquisition strategies that align with overall marketing and business goals, focusing on high-value target audiences.
- Develop and refine audience segmentation strategies, including personas and customer journeys, to enhance targeting effectiveness.
- Identify and prioritize key channels and tactics based on audience behavior, market trends, competitive analysis, and sales feedback to maximize impact.
- Plan, execute, and manage omnichannel marketing campaigns and tactics across the entire customer journey, ensuring a cohesive and seamless experience across all touchpoints.
- Coordinate with content specialists and vendors to develop innovative ideas and create personalized content and lead magnets that enhance engagement and conversion rates.
- Manage lead generation campaigns to drive high-quality leads into the sales funnel, continuously optimizing campaign elements to improve performance.
- Collaborate with the Field Marketing, Partner and Channel, SDR and Sales teams, and stakeholders to integrate acquisition efforts into the broader marketing strategy, aligning on lead qualification criteria and ensuring consistent communication.
- Conduct market and competitor research to refine acquisition strategies and ensure campaign relevance.
- Use data-driven insights for budget allocation and channel optimization, managing the campaign budget to maximize ROI.
- Develop campaign and creative briefs in Monday.com and manage campaign status using relevant tools.
- Track and analyze campaign performance data to optimize strategies, utilizing A/B testing and providing regular reports with actionable insights.
- Work with the creative team to ensure messaging consistency and relevance across all acquisition touchpoints.
Preferred Qualifications:
- 5-7 years of experience managing B2B SaaS marketing campaigns.
- Strong analytical skills, with experience in CRM, campaign management, and marketing automation tools (e.g., Microsoft Dynamics, Monday.com, HubSpot, Marketo).
- Expertise in account-based marketing (ABM) and multi-touch campaign strategies.
- Proven ability to collaborate cross-functionally and lead teams.
- Familiarity with enterprise sales cycles, audience segmentation, and demand generation tactics.
- A/B testing experience and competency in campaign measurement and reporting.
- Understanding of partner and channel marketing approaches.
- Experience working with Sales Development Representatives (SDRs), sales teams, and field or partner marketing teams to align campaign goals with broader business objectives.
- Strong ability to adapt to fast-paced environments, manage multiple projects, and handle tight deadlines effectively.
Additional Information
- Work Location: Remote, USA
- Competitive compensation including stock-based options
- Flexible PTO and paid holidays
- 401(k) with employer matching
- Comprehensive Health insurance package including 100% employer-paid medical coverage
- Up to 12 weeks of Parental Leave
- Basic Life Insurance, Short-Term & Long-Term Disability, 100% employer-paid
- Quarterly teambuilding events, leadership luncheons, and companywide “All Hands” meetings
- Open door policy and casual dress code
- We celebrate diversity as one of our core values. Join c-a-r-e and lead change initiatives together with us!
TeamViewer is an equal opportunity employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we’re focused on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best. TeamViewer will not discriminate against an individual based on race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis. If you are unable to submit your application because of disability, please contact us at hr.us@teamviewer.com and we will reasonably accommodate.
Expected salary:
Location: USA
Job date: Thu, 24 Oct 2024 07:11:42 GMT
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