Job title: Associate Media Manager, Brand
Company: Post Consumer Brands
Job description: Job Description:Business Unit OverviewHeadquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
BrandPost Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location DescriptionPost Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
ResponsibilitiesPost Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and Accountabilities
- Media Planning
- Responsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
- Support media campaign planning, activation, and optimization across all media tactics
- Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
- Lead media capabilities evaluations and provide recommendations for future spend
- Media Measurement
- Outline measurement goals for media spend across media partners
- Translate data into actionable insights, identifying opportunities and risks
- Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
- Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
- Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
- Pull ad hoc reports for brand media managers to showcase media effectiveness
- Creative Strategy
- Creative approach and execution for paid media across multiple media channels
- Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
- Lead process for creative optimizations & testing strategies, including A/B testing
- Strategic Collaboration
- Work with cross-functional teams including Brand, Sales, & MarComm
- Combine brand insights with sales priorities & deploy into media investments
- Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
- Educate partners on the changing landscape of digital & retail media
Working Location: Hybrid
- This role is located at the Lakeville, MN Corporate office
- Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
QualificationsEducation
- BA required. Marketing, Communications, or Journalism preferred.
Experience
- 2-5 years marketing, media planning, and/or strategy experience
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organizational skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
Expected salary:
Location: Lakeville, MN
Job date: Fri, 13 Sep 2024 07:26:16 GMT
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