Job title: Campaign Manager – HubSpot Global Events Team
Company: HubSpot
Job description: POS-25503About HubSpot and INBOUNDHubSpot is a leading CRM platform that provides software and support to help businesses grow better. INBOUND, our flagship event, is a unique industry conference that has grown from 2,800 attendees in 2012 to 12,000 in 2024. It unites and educates a diverse community of marketing, sales, and customer success leaders across B2B and B2C sectors, featuring world-class speakers like former President Barack Obama, Ryan Reynolds, Reese Witherspoon, Dr. Jane Goodall, and Andrew Huberman.Position OverviewWe’re seeking a dynamic Campaign Manager to join our Global Events team. This role is crucial in executing and managing campaigns that drive awareness and attendance for INBOUND and other HubSpot events. The ideal candidate is a strategic thinker with a passion for content marketing, social media, and event promotion.Key ResponsibilitiesCampaign Strategy & Execution Support
- Support the development of our comprehensive marketing campaigns aligned with event goals and growth targets with a focus on content marketing and social media
- Establish relationships and oversee project management with our paid media, email marketing, and organic social media teams to create cohesive, multi-channel campaigns
- Manage our demand marketing content and automated workflows to help convert high quality leads into attendees
- Partner with internal teams and our vendor to create compelling ad copy, creatives, and landing pages tailored to target audiences
Project Management
- Lead end-to-end project management for organic email and social graphic design, social media content planning and reporting, community management, email distribution and reporting, and paid media campaign briefs.
- Maintain integrated calendars for all marketing campaigns for INBOUND
- Uphold INBOUND’s brand guidelines and best practices across our content and graphics.
Performance Optimization & Analysis
- Analyze campaign performance using various analytics tools and dashboards
- Provide weekly reports on campaign performance, insights, and recommendations for improvement
Cross-functional Collaboration
- Work closely with content, design, and internal marketing teams to ensure campaign assets are on-brand and effective
- Communicate campaign progress and results to key stakeholders across the organization
Innovation & Growth
- Stay current with industry trends, best practices, and new advertising features
- Identify and share new strategies that can enhance demand generation efforts
- Contribute the evolution of INBOUND’s brand by nurturing new and disruptive ideas for marketing campaigns
QualificationsRequired
- 2-3 years of experience in digital marketing, preferably in event marketing or B2B SaaS
- Proven track record in managing successful multi-channel marketing campaigns
- Strong project management skills with the ability to juggle multiple projects and deadlines
- Excellent analytical skills with experience in data-driven decision making
- Ability to analyze marketing metrics and translate data into actionable insights for campaign improvement
- Outstanding written and verbal communication skills (short and long-form content development, email marketing, content production)
- Proficiency in social media platforms (e.g., LinkedIn, Instagram, TikTok, Twitter, Facebook, YouTube) and their analytics tools
Preferred
- Experience with marketing automation tools (e.g., HubSpot, Zapier)
- Familiarity with event marketing and promotion
- Knowledge of digital marketing and brand marketing best practices
- Proven experience with Artificial Intelligence tools
- Proficiency in project management platforms (e.g., Asana)
- Experience in social media community management and fostering online engagement
- Ability to identify and capitalize on emerging social media trends
- Experience working within a Content Management System (CMS) to publish content across digital platforms.
What Success Looks Like
- Consistently meeting or exceeding campaign KPIs, event attendance targets, and overall event NPS (communication, customer service, and content)
- Support the development of innovative campaign strategies that set INBOUND apart in the industry event space
- Building strong relationships across teams and becoming a go-to resource for campaign strategy and execution
- Continuously improving campaign efficiency and effectiveness through data-driven insights
At HubSpot, we’re looking for passionate, creative individuals who can thrive in a fast-paced environment and contribute to our mission of helping businesses grow better. If you’re excited about the intersection of technology, marketing, and events, we want to hear from you!#LI-KK2Cash compensation range: 70000-105000 USD Annuallywill help guide how we recommend thinking about the range you see. Learn more about HubSpot’s .The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the to help employees grow better.At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.We know the and can get in the way of meeting spectacular candidates, so please don’t hesitate to apply – we’d love to hear from you.If you need accommodations or assistance due to a disability, please reach out to us . This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page .India Applicants: link to HubSpot India’s equal opportunity policy .About HubSpotHubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.You can find out more about our company culture in the , which has more than 5M views, and learn about , too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our to learn more about the culture and opportunities at HubSpot.By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot’s explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.
Expected salary: $105000 per year
Location: USA
Job date: Fri, 04 Oct 2024 00:37:22 GMT
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