Job title: Senior Marketing Manager, Auto Industry
Company: Wind River
Job description: DescriptionPosition at Wind RiverSenior Marketing Manager, Auto IndustryABOUT WIND RIVERWind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent including with Verizon and building in the world with Vodafone.for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world.ABOUT THE OPPORTUNITYWe are seeking a seasoned Industry Marketing Manager to define and lead the Go-to-Market (GTM) strategy for our Automotive segments. This is a key strategic role that will drive revenue growth, increase market penetration, and strengthen Wind River’s brand within the global automotive industry, including the rapidly expanding software-defined vehicle sector.You will own the GTM strategy, aligning closely with Sales to define Ideal Customer Profiles (ICPs) and create tailored messaging per segment and region. Your focus will be on positioning our market-leading DevOps, embedded, and enterprise solutions to drive adoption and revenue growth across key automotive verticals.The role requires an expert with a proven track record in marketing software solutions to the automotive sector, including the ability to develop and execute marketing strategies that resonate with global customers. You will shape our GTM plan by leveraging deep industry insights, market research, and strategic partnerships, while directly contributing to pipeline growth and market expansion.KEY RESPONSIBILITIES:
- Lead the creation and execution of the Automotive GTM strategy, collaborating with Sales to identify high-growth opportunities and align marketing strategies with revenue goals.
- Build brand recognition in both existing and emerging automotive segments.
- Develop comprehensive demand generation campaigns, awareness programs, and lead nurture strategies to drive market penetration.
- Collaborate with ecosystem partners to amplify marketing efforts, ensuring a scalable approach to demand generation.
- Utilize data-driven insights to build performance dashboards that track key marketing KPIs across global regions.
WHAT YOU’LL BRING:
- 10+ years of marketing experience in the automotive, software development tools, or adjacent technology sectors, with a focus on embedded solutions.
- Proven success in designing and leading GTM strategies that have resulted in measurable pipeline growth and market share expansion.
- Strong leadership and project management capabilities with a collaborative mindset.
- Experience in working with Sales and Product teams to align marketing efforts with revenue goals.
- Ability to analyze market trends and customer needs to identify new opportunities for growth and product innovation.
BENEFITS
- Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote
- Named
for the 8th year in a row * Wind River’s commitment to
- 100% Employee covered Medical, Dental, and Vision insurance*
- Flexible Time Off policy** + 12 observed Holidays
- 401K with company match
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Wellness Benefits through
*varies by region and country** varies by region and countryOUR COMMITMENT TO DIVERSITYWind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics.To learn more, visit Wind River at .APPLICANT PRIVACY NOTICE:Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River’s Applicant Privacy Notice, which can be found .Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.Diversity is foundational for Wind River’s business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. Wind River does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.Wind River desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, Wind River provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are examined on a case-by-case basis. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring or at any other time during the employment process. You can email us at: . Please do not include personal medical information in the email.
Expected salary:
Location: Boston, MA – Detroit, MI
Job date: Thu, 06 Mar 2025 03:52:17 GMT
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