Job title: VP of Growth – User Acquisition / Lead Generation (Fully Remote) – Florida
Company: International People Solutions
Job description: Job descriptionAs the VP of Growth – User Acquisition/Lead Generation, you’ll be responsible for driving sales growth in areas like debt relief, Medicare insurance, and financial services. This role needs a results-oriented leader who can use paid media, affiliate marketing, and other channels to bring in high-quality leads that convert into sales.What You’ll Do
- Lead Growth Efforts: Own and scale user acquisition and lead generation strategies across debt, Medicare insurance, and financial services. Create and execute campaigns that drive leads with strong conversion potential.
- Focus on Key Verticals: Understand how to grow in niche sectors like debt relief and financial services, optimizing customer acquisition cost (CAC) while maximizing lifetime value (LTV).
- Multi-Channel Strategy: Build and optimize campaigns across affiliate networks, paid search, paid social, native ads, and email marketing. Ensure all efforts deliver measurable ROI and meet sales goals.
- Sales Metrics: Track and improve key metrics like lead quality, conversion rates, cost-per-lead (CPL), cost-per-acquisition (CPA), and overall pipeline performance. Use A/B testing and data insights to refine strategies continuously.
- Affiliate & Partner Management: Manage affiliate and partner networks in the debt, insurance, and financial sectors. Oversee performance marketing campaigns and work with key partners.
- Remote Team Leadership: Build and lead a remote growth team. Set clear goals and drive the team to achieve results.
Requirements
- Experience: 5+ years in senior roles focused on growth, user acquisition, or lead generation—ideally in debt, Medicare insurance, or other high-growth financial industries.
- Sales-Focused: Proven success in optimizing sales funnels, nurturing leads, and closing deals in high-ticket sectors like financial services and insurance.
- Performance Marketing: Experience managing large ad budgets and running effective campaigns across Google Ads, Facebook Ads, display, native, and affiliate networks.
- Data-Driven: Strong analytical skills to manage and optimize key metrics like CAC, CPL, CPA, and LTV to drive growth and efficiency.
- Affiliate & Network Management: Hands-on experience with affiliate marketing programs in competitive sectors.
- Leadership: Experience building and leading remote teams, ensuring collaboration and alignment with business goals.
Company profileOur client focuses on driving quality leads in sectors like debt, Medicare insurance, and other fast-growing areas. They specialize in performance marketing and data-driven sales strategies, working to optimize every customer interaction. The company is scaling quickly and looking for a VP of Growth to lead their user acquisition and lead generation efforts.Benefits
- Remote-First: Enjoy the flexibility of working from anywhere with a company that values work-life balance.
- Growth-Oriented: Be part of a company that’s scaling quickly in sectors like debt, Medicare insurance, and financial services.
- Guaranteed Better Compensation: Our client offers guaranteed better pay, performance-based bonuses, comprehensive benefits, and flexibility to reward your hard work.
- Innovative Environment: Work with the latest marketing tools and data strategies alongside a team that values growth and experimentation.
LocationFloridaPublication date22.09.2024Contact personEngel
Expected salary:
Location: Florida
Job date: Tue, 24 Sep 2024 05:30:50 GMT
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